If you want a 100% all-natural boost to your marketing campaign efforts, then you want SmartPops.
360 View SmartPops is an application monitoring software that can easily be installed on any workstation to monitor your web-based or desktop applications
for customer unique information. Simply, you tell it what application and which fields within the application to monitor and it will do so in the background
while you work.
Let’s take, for example, a teller processing a customer’s deposit. As the teller enters the customer’s account number to record the deposit, SmartPops
recognizes the numerical string entered and quickly queries the 360 View CRM database for any cross-sell or alert opportunity. If a match is found, then
they system will pop a message over the teller’s current application (e.g. “Wish the customer happy birthday”, or, “Would you like to help us go green and
sign up for e-statements on your account?”). With one click, the teller can create a referral to sign the customer up for the new service.
By using SmartPops you can boost your CRM ROI by as much as 400-500% over the next 12 months! And at the same time, convince your employees that the CRM
“get-back” is far greater than they ever imagined. This technology will open up you marketing campaign opportunities, elevate your customer experience, and
forever change how you cross-sell to your customers.
“Frontline pop-up technology is not new,” says David Seger, lead developer for SmartPops. “But it still has a low adoption rate simply because it has been
a misunderstood technology and very expensive. We worked very hard to develop a tool that is easy to install, has low load on your desktop, is cost
effective, and easy to use. We fully believe that in 3-5 years all CRMs will rely on frontline pop-up technology as the primary means to drive user adoption
and ROI.”
“We began using frontline pop-up technology in conjunction with our 360 View CRM about 18 months ago,” reports Jason Tonioli, Vice President Marketing, Bank
of Utah. “In one 12 month period, 3rd quarter of 2008 through second quarter 2009, we generated around 2,700 referrals, using frontline pop-up technology,
for our Go Green E-Statement Campaign. But more amazing, we closed nearly 90% of those frontline referrals resulting in over $60,000 bottom line savings
from this one campaign alone. In addition, our frontline staff received over $12,000 in referral bonuses as a result of the campaign, creating a win-win for
everyone.”
If you want to ensure user acceptance and ROI when implementing a CRM solution, you will want to make SmartPops a requirement for your CRM purchase.
“This technology, when combined with CRM, will open up your marketing campaign opportunities to a level you never imagined”, concludes Jason Tonioli. “It
is CRM on steroids and a must have for any marketing executive.”
We couldn’t agree more, Jason. If you would like to read more about this technology in a "White Paper" written by Jason Tonioli, VP Marketing Bank of Utah,
you can do so by
downloading the PDF article.
Heck, if you want to learn more about Jason Tonioli (pronounced toe-knee-oh-lee) "the music composer," you can do so by clicking here,
http://www.tonioli.com/aboutjason.htm. Our favorite Tonioli original is "December Snow" – check it out.
SmartPops – the 100% all-natural boost to your marketing campaigns!
Download the 360 View SmartPops White Paper